Quoting from the introduction to this video:
Mind control (also known as brainwashing, reeducation, brain-sweeping, coercive persuasion, thought control, or thought reform) is a controversial pseudo-scientific theory that human subjects can be indoctrinated in a way that causes ‘an impairment of autonomy, an inability to think independently, and a disruption of beliefs and affiliations. In this context, brainwashing refers to the involuntary reeducation of basic beliefs and values’.